Protect our most valuable and our most vulnerable

Problem

Meningococcal disease can be deadly, especially for infants under 8 months of age. We need to raise awareness about this silent killer and that a simple vaccine can protect their children.


Solution

We needed to shake parents up to wake them up by picturing what would potentially be their biggest fear, an empty nursery. This concept goes one step further to depict scenes in which the room is left in a condition as if someone left in a hurry, like taking a child to the hospital.

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