Breathing better by way of breath-taking photography

In this photoshoot for a leading asthma medication, we let the beautiful skies, clouds and vistas of the Lake Tahoe area be our stage for this glorious campaign. Photography by Erik Almas.

 
 
 
 
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Big open spaces equal big open breaths

Challenge

Communicate the benefit of more symptom-free days for asthma sufferers in a unique and ownable way.


Solution

Depict asthma patients enjoying there life is great. How about we incorporate big, wide, breathtaking shots highlighting the open air. The patients are comfortable in these daily activities but are sharing the focus with the big beautiful vistas of their surroundings. The concept of more symptom-free days is portrayed in majestic fashion by these majestic visuals.

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